While some successfully branded flowers are sold at premium prices, suppliers of traditional varieties are constantly struggling with the tough competition. As a result, not only overseas suppliers but also many domestic suppliers have had to close their businesses.
It is therefore very important to consider the following before exporting:
- Select varieties that are popular in the Japanese market, and attract high values.
- Comply with required quality standards and packing, which in most cases are set by importers (standards vary depending on importers).
- Do business with reputable importers/partners that are experienced, have unique marketing strategies, and are selling to the right customers.
- Talk directly to retailers and wholesalers in Japan. Sometimes it is difficult for the growers to know about market trends.
- Know your competition:
The market for the most popular varieties of flowers in Japan is very competitive. The major supply countries of traditional varieties besides Japan are:
Chrysanthemums: Malaysia, China, Korea, Taiwan
Carnations: Colombia, China
Roses: Korea
Orchids: Taiwan, New Zealand, Malaysia, Singapore
Lilies: Korea, China